Public Speaking

Authors

Zita Romero
CEOS-PP

Keywords:

businness communication, business communication, publis speaking

Synopsis

This manual has been developed with the aim of disseminating foundational knowledge on Public Speaking (PS), as well as equipping future professionals with the necessary skills to communicate effectively in a variety of everyday academic and professional contexts.

In contemporary society, both within organisational settings and in personal interactions, it is increasingly necessary to articulate ideas, convey messages, and present projects in a coherent and persuasive manner. Effective communication requires adherence to certain principles, coupled with creative strategies that ensure clarity and impact. The nature of the audience ultimately dictates the appropriate timing, content, and form of communication.

Nevertheless, PS remains a source of discomfort for many individuals, whether the purpose is to inform, coordinate, persuade, or argue convincingly, based on truthful and logical reasoning. Fortunately, a range of techniques and strategies can be acquired to overcome such discomfort and to enhance one’s communicative competence.

This manual addresses these challenges and explores various other dimensions of this essential area of knowledge. [...]

Author Biography

Zita Romero, CEOS-PP
Foi estudante do ISCAP-PP, posteriormente fez Mestrado em Educação e Doutoramento em Educação, especialidade em Tecnologias Educativas, na Universidade do Minho. Foi docente do ensino secundário durante 6 anos; lecionou em vários cursos do ISCAP-PP durante 39 anos, onde também orientou Dissertações de Mestrado.  Foi co-criadora e Coordenadora do curso de Comunicação Empresarial, no ISCAP-PP (2005/13). Fez parte do Conselho Geral do IPP. Fez mobilidades Erasmus em Chambéry, Lorient, Madrid, Antwerp, Odense, Turku. É investigadora do CEOS - ISCAP-PP. É conferencista, organizou e participa em eventos nas áreas de Assessoria e Comunicação Organizacional. É ainda revisora científica em várias Revistas eletrónicas, nacionais e estrangeiras.

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Published

2026

Details about this monograph

Co-publisher's ISBN-13 (24)

978-989-9226-12-8